There is a fabulous quote in Nieman Lab’s piece last week on how ProPublica balances important and popular content. Though in this case, it refers to making short-term hits out of long-term pieces, we can apply the same concept backwards – or, if we want, in a way that has nothing to do with time:
“We’re taking all the little bits and pieces and making them useful to people in a much more immediate way,” says Amanda Michel, ProPublica’s director of distributed reporting and the developer of the outfit’s overall social strategy. They’re deconstructing the news, and reconstructing it into forms designed to help their readers and serve their mission.
This isn’t just “repurposing content,” which is a vague phrase we hear a lot. Instead, ProPublica is looking closely at the building blocks that come together to make a story, and arranging them in way a that creates brand new content. For ProPublica, this means taking small parts of big, long-term stories, and writing articles that have value in the interim. But most news organizations have bits and pieces that need to be made into bigger stories. So we could do the same thing, only in reverse.
If most stories about Congress revolve around a particular piece of legislation, then we can indicate as much when we publish an article. Then, when we’ve got 10 stories over two months on a piece of legislation, we can use each individual, short-term article to dynamically build a larger look at the development, challenges or importance of the bill.
Normally, this might be done by a beat writer who has all the bits and pieces rolling around in his head, and makes them into a longer feature. But by doing a better job of categorizing and organizing our day-to-day efforts, we can create new, big picture stories to tell without publishing a new article. In fact, who needs a big blob of text when we’ve generated the raw data ourselves? Let’s look at the individual instances news from a different angle, and present that timeline or visualization of the the life of a story to the reader as content that’s just as valuable.
More here and here, which you’ve hopefully already read.
— via Megan Garber