Comments vs. retweets

October 29, 2009 | Journalism, Social Media | 2 Comments

Since we expanded The Hatchet’s social media presence and redesigned the blogs earlier this year, we’ve seen a fairly marked drop in comments. But we’ve increased our blogging four-fold. So, what gives?

The culprit seems to be a large bump in retweets. No stats for you, but those are clearly way up, and will continue to increase as more of our readers join the Twitterverse. Our new blog design, too, may be pushing readers to tweet rather than comment, as we’ve added the flashy green retweet button, and relegated the comments button to the plain old gray text.

The real question is this: does it matter? Is a bump in retweets a fair trade for a dearth of comments? While its pretty close to a wash, I’d say it’s no problem. Readers have the ability to squeeze in a short comment before the RT in their tweet, and the retweets clearly get our product out to more people – a fundamental goal. And if more people are reading, there is a better chance for a good number of comments anyway.

The problem is that it’s tough to tell how many of our readers have the chance to retweet. Twitter is exploding – especially on campus – but its probably fair to say that a large majority of students and other GW community members don’t have twitter and thus won’t retweet. Of course, everyone can comment – and if we’re lowering the chance they will by featuring the retweet button instead of the comment button, are we shooting ourselves in the foot? Maybe.

Incidentally, I asked this same question in a forum over at Wired Journalists. If you’re a journalist, you should check that site out.

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Using Twitter in fly-over country

July 01, 2009 | Social Media, Twitter | No Comments
Back in MN, cypress mulch is my life.

Back in MN, cypress mulch is my life.

I finally made it back to good old Minnesota earlier this week, and it’s been a great change-up from the city life of D.C. A little different to be out working in the yard rather than spending every working hour in front of a computer, but I should be able to handle it.

Since I’ve gotten back, though, I’ve already had a pair of conversations with friends from home who don’t use Twitter, and don’t understand why it’s useful. I’ve tried to explain how Twitter can be used for great professional benefit, rather than the more personal benefit that Facebook offers, but I haven’t gotten a great response. I’m confident that if everyone gave Twitter a try (and used it correctly), they’d see the value. But being back in Minneapolis makes me wonder if some people just aren’t cut out for it.

That said, everyone I follow these days is journalism/web/D.C.-based. Anyone know of any good Minneapolis people, businesses or organizations to follow?

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Social media as a public service

June 23, 2009 | Social Media, Twitter | No Comments

picture-1611It was striking to see how social, local, and national media interacted in the immediate aftermath of D.C.’s tragic Metro crash yesterday. As news first started to break on blogs like DCist, it was quickly followed by activity in the Twittersphere. Local media rushed to get live shots, and CNN had sent a breaking e-mail only about 15 minutes after the first reports came in.

But even as Twitter links to local media’s video and photos came in droves, the more interesting part of the whole situation wasn’t how Twitter directed viewers to other coverage in mainstream media sites. Rather, the most remarkable part for me was the amount of public service tweeting going on. Has that term been coined yet? I’ll take credit for now.

Even the rarest D.C.-based tweeters in my list of followers were spreading the word: Stay away from the Metro. It seems to me that Twitter was being used to ensure that people knew what had happened, not just for their own knowledge, but to keep people out of the Metro system and make sure a bad situation didn’t get worse. I guess I can’t be certain what each person’s intentions were, but that’s what it looked like to me.

Have there been other notable instances of public service tweeting? I’m sure I missed one. Point it out if you know of any.

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Social media: How much is too much?

June 18, 2009 | Social Media | No Comments

Used under a Creative Commoms license via Gary Hayes

That was the question du jour at the Poynter chat I attended today. I hadn’t participated in one before today, but when I heard about it (via Twitter, of course), it seemed like it’d be a gathering of the top young minds talking about Twitter, Facebook, and the like. It was.

There were plenty of good points made, but guest host Greg Linch had an interesting answer to the one question I asked: With Twitter taking over as the premier social network, how can you still use Facebook to your benefit?

Says Greg:

I think Facebook is still very relevant, but for different reasons. I don’t find it nearly as useful as Twitter on a day-to-day basis, but I think it’s an important long-term tool for keeping in touch with friends and longer-form communication.

A good point indeed. Facebook is the primary way I keep in touch with friends from across the country, and my Twitter habits are much more professionally-based. It does beg the question, though: If Facebook is more of a personal-life app, then what’s the point of a newspaper (or other company) having a fan page? I get my news via Twitter/RSS – an additional redundancy seems a little much.

As for how much is too much, I gotta think it varies person to person. If it distracts you or in any way prevents you from accomplishing your goals in the analog world, then it’s no good. But used as a proper digital tool, it should actually be a boost for professional/personal productivity and advancement. Agreed?

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